Dion Marketing

Project Manager | Sept 2023 - present

• Manage Google Ads campaigns, including keyword research, ad copy creation, and budget optimization to maximize ROI

• Lead email marketing initiatives:

  • Craft data-driven email marketing strategies tailored to each client's goals and target audience

  • Manage end-to-end email campaign processes, including content creation, list segmentation, and performance analysis

  • Utilize email automation tools to streamline workflows and improve engagement rates

• Coordinate and implement regular website updates to maintain current content and improve user experience

• Develop and execute social media strategies across multiple platforms, creating engaging content

• Implement and optimize SEO strategies to improve client website visibility and organic search rankings

• Develop and deliver comprehensive monthly client reports, providing detailed analytics and insights on marketing campaign performance

Marketing Assistant | June 2023 - Sept 2023

• Assisted in developing social media strategies, including content calendars and engagement plans

• Produce high-quality blog content, incorporating SEO best practices and aligning with client brand voices

• Supported email marketing efforts by drafting newsletters, managing subscriber lists, and analyzing campaign metrics

• Handled various administrative duties to ensure smooth operation in office

• Execute monthly sweepstakes campaigns

AIGA | Jacksonville Chapter

Communications Director | Aug 2023 - Aug 2024

• Developed and maintained comprehensive content calendars to ensure consistent messaging across all platforms

• Strategically scheduled and optimized social media content for maximum engagement on multiple platforms

• Performed regular website updates and maintenance for AIGA's digital presence, ensuring up-to-date information and functionality

• Coordinated with board members to align communications with organizational goals and initiatives

• Documented chapter events through photography and compelling storytelling to increase online visibility

Communications Chair | Aug 2022 - Aug 2023

• Managed all content creation and community engagement for AIGA Jacksonville's Facebook and Instagram accounts

• Developed and implemented a structured content calendar to maintain consistent posting schedule and brand voice

• Collaborated with design team to ensure visual cohesion across all communications

Future Home Loans

Marketing Coordinator | June 2022 - May 2023

• Created and designed marketing materials, including brochures, flyers, and digital assets, ensuring brand consistency and visual appeal

• Ensure all marketing and written materials adhered to industry regulations and company guidelines

• Managed and optimized content calendar for all marketing initiatives, ensuring timely and consistent delivery of campaigns across various channels

• Manage content calendar and social platforms

• Developed brand strategy

• Research on industry-specific trends, cultural events, and competitive landscape to inform marketing strategies and maintain relevance to target audience

One & Only Bridal

Sales & Marketing | March 2019 - June 2022

• Managed social media accounts & created content for daily postings

• Creative director for styled content photoshoots

• Assisted with digital buying Managed website development projects

• Planning and executing O&O events and brand experiences